Sometimes the Real Startups Are the Agencies We Make Along the Way

Back in 2013 I co‑founded PitchFriendly, software for sending better PR pitches to reporters. I thought I was building a tool for founders and internal marketing folks at startups. Self‑serve PR because who knows your story better than you.

That’s not how it went.

A lot of founders don’t want software to do their PR. They want the PR done for them. They have a product to ship and zero free hours to learn how to pitch a journalist. So the tool grew a team around it, and the side project quietly sprouted its own side project: a startup PR agency.

That’s PressFriendly. It does PR for startups from launch to IPO, running on the same PitchFriendly software backbone but with real people doing the outreach, finding the right reporters, and handling the unglamorous follow‑up that gets press coverage for startups. Mostly seed and Series A companies.

If you’re a founder who needs press and doesn’t have time to become a PR person, PressFriendly.